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Facing Business Challenges: MSU-IIT's Key to a Sustainable Future Success

Dewi Hasanah Suprijanto
Saya seorang mahasiswi Universitas Muhammadiyah Yogyakarta Fakultas Ekonomi dan Bisnis Program Studi Manajemen S1
3 September 2024 13:28 WIB
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Logo MSU-IIT (sumber: https://www.youtube.com/watch?v=9RMOnyiZOfM)
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Logo MSU-IIT (sumber: https://www.youtube.com/watch?v=9RMOnyiZOfM)

Managing Business Amidst Conflict and Post-Conflict

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The challenges faced in the business world often become serious obstacles for entrepreneurs, especially when operating amidst conflict or post-conflict scenarios. One of the main challenges they face is the lack of skills and capacity needed to adapt to rapid change. Entrepreneurs who have previous experience in the business world may be better equipped to deal with conflict, while those who are just starting out may sometimes feel trapped in a difficult situation.
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In this context, it is crucial for entrepreneurs, especially those who are just starting out, to find ways to acquire the necessary training. Fortunately, there are various organisations, both governmental and non-governmental, that provide training to help entrepreneurs overcome these challenges. However, one of the main problems is that the scope and number of beneficiaries of such training is limited, so not everyone can take full advantage of it.
Meanwhile, entrepreneurs must have the courage to take risks. However, such risks should be well-considered and based on the resources they have, including expertise, capacity, and networks. Entrepreneurs should understand their situation well before they decide to take risks. This is not only about money, but also involves other valuable assets, especially in areas that may be affected by conflict.
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In a bid to address these challenges and build a sustainable future, Mindanao State University - Iligan Institute of Technology (MSU-IIT) has affirmed its commitment to achieve academic excellence as well as holistic individual and community development. Established in 1968, MSU-IIT is known for its excellence in science and technology, as well as its passion in conducting extensive research and engaging the community.
logo MSU-IIT (sumber: https://web.msuiit.edu.ph/msu-iit-3rd-of-6-ph-universities-in-the-ui-greenmetric-world-university-rankings-2020/)
One of MSU-IIT's main objectives is to develop a Community Engagement programme that enables active participation of the community in university activities. Such community engagement is not only a form of service to the community, but also an integral part of the university's marketing strategy. This creates a strong relationship between the university and the community without expecting anything in return.
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One approach to overcoming the challenges of maintaining faculty engagement is to implement community projects. This step is not only to fulfil formal requirements, but also to encourage faculty to be more actively involved in community research projects. In addition to gaining knowledge benefits, faculty will also receive incentives from the projects they undertake, creating an additional impetus for active engagement in the community.
Determined to address the challenges of conflict in the business world and bring about positive change in society, MSU-IIT continues to play an active role in building a sustainable future through education, innovation and community engagement. Through this approach, they hope to set a successful example in navigating the challenging business environment.
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